Digital Device use The business of addiction
News Staff
Wednesday, April 9, 2025
Social media platforms are not philanthropic. They are in business to make money. While it may not cost you money to use Facebook, Snapchat, WhatsApp, etc., you pay with the data you create with every like, post, share, update, and item you read. Looking at average revenues per user - ARPU - in 2018, Facebook made $112 per user in North America; Apple, $194;, Google $256; Spotify, $64.