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Nebraska Sandhills ranch, and its eye for AI, featured in Super Bowl ad

Roger Morgan at the Morgan Ranch in Burwell, Nebraska. A Google video crew captured life at the Sandhills ranch for use in a commercial to run in Nebraska markets during the Super Bowl on Sunday. The ranchers use Google technology in their international business. Photo courtesy of Google

LINCOLN — Nebraska rancher Roger Morgan and his team will be taking a break Sunday from their international cattle operation in the Sandhills to watch the Super Bowl at the town watering hole.

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