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Nebraska Tourism: Travel spending in Nebraska reached $4.72 billion in 2025

Cherry County Tourism is your friend when making plans to Visit Valentine - rain or shine! Valentine has received a total of 2.90 inches of rain this month, bringing our yearly total to 21.58 - according to valentinenebraska.net. Always great for tourists, ranchers, and critters who like to see green! Photo by Laura Vroman

LINCOLN, NE -- Travel spending in Nebraska reached $4.72 billion in 2025, up 2.6 percent from the year before. That’s according to a newly issued report on the state’s tourism industry. The finding wa…